Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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It was an early start for the Aspire team, setting off at 6.00am (yawn!) heading to 1Rebel in central London, to help launch PhD’s new Smart Bar range to a mix of traditional press, Health & Fitness bloggers and influencers.

Jason Rickaby, MD and Co-founder, Amy Vannet, Assistant Brand Manager and brand ambassadors, Mitchell Tovee and Vikki Thornwell, attended the launch on behalf of PhD Nutrition.

We arrived at 1Rebel and got to work straight away, making sure the fitness studio was ready for the media’s bespoke workout, PhD branding was in place, the Smart Bars were cut into bite size chucks for tasting and that the goody bags were fully loaded with a number of new PhD products.

The press soon started to arrive, eager and ready for their workout with ambassadors Mitch and Vikki. They were fuelled beforehand at the sampling table, tasting the delicious Smart Bars (in caramel crunch, cookies & cream, dark chocolate & raspberry, choc peanut butter and chocolate brownie), washed down with PhD’s pre-workout range – to enhance the media’s workout experience.

The session involved challenging upper and lower body exercises mixed with HIIT bursts on the treadmills. The heart rate rising session was enjoyed by all, spurred on by encouraging words from Mitch and Vikki and loud, pumping background music.

Half an hour later, faces flushed and chat in full swing, guests tucked into fresh juices, avocado on toast and smoked salmon egg pots, whilst Jason delivered a short presentation followed by a Q&A session with the guests.

Leaving with not only a post-workout glow and insider knowledge of PhD Nutrition, the press were given goodie bags that included a stunning box containing all five flavours of the new Smart Bars.

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About PhD Nutrition

PhD Nutrition is the premier sports nutrition brand in the UK. It was founded in 2006 by two competitive performance athletes, Jason Rickaby and Mark Bowering, with established histories and credibility within sports nutrition. As long-term consumers of sports nutrition, they had not found any brands that that gave them reason to believe in them so they set out to create an intelligent and honest UK sports nutrition brand that delivered on taste and performance results. Ten years later, PhD Nutrition consistently delivers intelligently formulated innovative sports nutrition for the modern athlete that tastes great and delivers performance results.

Vikki McGill
PR Manager