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Launch and build brand profile for industry newcomer.

LONDON (18 January 2018): The XF Brand (www.thexfbrand.com) a newly created fitness brand, has appointed sports and lifestyle PR agency Aspire PR & Marketing to launch its consumer offering, raise awareness and build profile across the UK.

Master-minded by a team of fitness professionals and industry innovators, and backed by investment company, Montreux Group, unisex The XF Brand (www.thexfbrand.com) launched in January 2018 and is targeted at regular gym goers who believe being fit, healthy and looking good is a fundamental lifestyle need. The balanced, lifestyle savvy brand went live with the launch of a carefully curated fitness supplements range that works hard to deliver outer appeal and inner effectiveness across six hero products. With three simple objectives – to enhance overall wellbeing, give consumers what they need to look and feel the best they can and deliver great tasting products using only premium ingredients – The XF Brand is destined to quickly earn significant market share.

The XF Brand is one to watch in 2018 and beyond as it unveils exciting projects, including active-wear and accessories, a wellness range and a gym in Surrey, to deliver an extensive and lifestyle focused, aspirational and trend-setting fitness brand that will undoubtedly make its mark.

Master-minded by a team of fitness professionals and industry innovators and backed by investment company, Montreux Group, unisex The XF Brand is targeted at regular gym goers who believe being fit, healthy and looking good is a fundamental lifestyle need. It launches with a comprehensive and competitive fitness supplements range that are appealing on the outside and effective on the inside. What’s more, with a balanced and savvy lifestyle philosophy, it holds in high regard a handful of simple objectives: to enhance overall wellbeing; give consumers what they need to look and feel the best they can and deliver great tasting products using only premium ingredients. The XF Brand is one to watch in 2018 and beyond as exciting projects are unveiled – including active-wear and accessories, a wellness range and a gym in Surrey – over the coming months to deliver an extensive lifestyle focussed, aspirational and trend-setting fitness brand that will undoubtedly make its mark across the industry.

The 12-month campaign will be led by Aspire’s PR Manager Vikki McGill with the immediate objective to effectively launch the brand to market, leading with the core supplements range. The communications strategy will kick off with a hard-hitting media relations campaign to create instant visibility and awareness amongst target consumers via editorial exposure and content – both online, in print, across social media and via influencers. Communicating the brand’s USPs and points of difference, the PR programme will also include the securing of influencer and ambassador collaboration, game-changing presence and support at relevant trade shows; engaging media activations; sampling and marketing partnerships and ongoing opportunities for journalists, bloggers and influencers to meet the creators and key team players.

Commenting on the partnership, The XF Brand’s CEO Simon Lawrence commented: “We are extremely excited to have the full support of Aspire’s knowledgeable and expert team to work with us hand in hand to showcase The XF Brand and all that it can offer. There was no doubt during the pitch process that they were the leaders in their field and we are confident they will deliver a truly outstanding PR strategy and programme for us.”

Commenting on the appointment, Vikki McGill said: “We’re thrilled to have been chosen to represent The XF Brand as it launches to market. It’s an incredibly exciting proposition with a truly 360 degree approach and will undoubtedly raise the bar across a number of industry sectors as plans roll out. We are very much looking forward to playing a positive role in the brand’s growth by implementing a strategic and focused campaign designed to build brand profile and appeal and ultimately, gain market share.”

 

Visit www.thexfbrand.com to find out more

ENDS

PRESS CONTACT:

Vikki McGill I vikki@aspireprmarketing.com I 07507 842525 / 020 8979 9655