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What you need to know The report is a collaborative effort between the Running Industry Alliance (RIA) and England Athletics (EA) looking into trends...
Aspire PR was born in the mountains, the French Alps to be precise. Over 14 years ago I had an idea to create a...
Community has always been important to us at Aspire. We’re passionate about making meaningful connections to inspire change and get people moving, and we...
Ultrarunning is having a moment. It started when Jasmin Paris became the first woman to complete the absurd Barkley Marathons, getting to the finish gate 99...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been re-appointed by active recovery footwear brand, OOFOS. Having...
by Andy Waterman. “I don’t give a damn ’ bout my bad reputation” Bad Reputation, Joan Jett and the Blackhearts My kids have been...
We’re still on a high from what can only be described as one truly inspiring weekend at the National Running Show. The team had a...
It wasn’t so long ago that there was a clear divide between brands and consumers. If you were a sportswear brand and you wanted...
This month we’re reflecting on an exciting 2023 and looking forward to 2024, where we’ll return with regular insights, highlights and opinion from the...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been appointed by Threshold Sports, a company creating and...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space with a client portfolio including On, Thule, Sealskinz, The Ramblers and...
Since working with FORM the team have been busy learning about and testing FORM’s in-goggle display and real-time visual feedback. Last month Sam and...
On World Clean-Up Day on 16th September 2023, we decided to make movement matter and clear up the paths and parks of London. Our...
Aspire PR – the UK’s leading agency specialising in the active lifestyle space – has been appointed to represent FORM, the fitness technology company...
Following the launch of the Sealskinz Vitae range, the Aspire team have been putting the Lynford Waterproof Canvas Bucket Hat through its paces. Here’s...
Following On’s most recent shoe launch, the Aspire team have been putting the new Cloudboom Echo 3 to the test. Here’s how Georgie, Sam...
Watch the third instalment of Aspire’s Moving Communities where we take a deeper look at the impact of community within the movement space. ‘Movement for Change’...
Aspire – the UK’s leading agency specialising in the active lifestyle space – has been reappointed as Sealskinz’s consumer and trade-facing PR agency following...
Aspire – the UK’s leading PR agency specialising in the active lifestyle space – has been appointed by Britain’s walking charity, The Ramblers, following...
Activity, adventure and the great outdoors are all passions we share with our client, Thule, and so it was to the team’s delight to...