3 January

On the road with King’s Cross Cycle to MAPIC 2018

King’s Cross Cycle to MAPIC is Club Peloton’s ride aimed at cyclists from the retail property industry. It starts in Girona, Spain, and travels 700km to Cannes, France, in time for the start of international retail property conference MAPIC. This year’s King’s Cross Cycle to MAPIC had a lot to live up to. Not only… Read More
Authored by Kate Gordon in
10 May

Tales From The Road With Cycle To MIPIM

You’d think it’d get easier to pack for Club Peloton’s Cycle to MIPIM after doing it for five years, but it doesn’t. Packing a suitcase for 12 days away was just one of many activities that needed to be juggled in the run-up to Club Peloton’s flagship cycling event. Alongside the Aspire team and the… Read More
Authored by Kate Gordon in
21 November

Aspire covers Cycle to MAPIC on the road

The Aspire team has been working with Club Peloton on their industry rides for a number of years, covering their flagship annual Cycle to MIPIM, pedElle and Cycle to MAPIC which recently took place over four days from 10-14 November. Aspire Senior Consultant, Mark Woods, has been on the road with the Cycle to MAPIC… Read More
Authored by Louisa Feary in
20 November

Event Launch: Club Peloton’s Cycle to MIPIM 2018

Club Peloton launched their flagship ride, The Legal & General Real Assets Cycle to MIPIM, at the home of Coram, the Foundling Museum in Bloomsbury, on 10th October. The annual event sees property professionals take on six days of riding from London to Cannes in March. The fundraising aim this year is to raise more… Read More
Authored by Louisa Feary in
6 June

Press Release – Charity Cycle Challenge pedElle 2017 Celebrates Successful Fifth Year

43 women in property complete most scenic and most challenging route to date. London, 31 May 2017 – Business networking and fundraising charity Club Peloton’s charity cycle challenge for women in property, the Legal & General Real Assets pedElle 2017, completed its fifth edition last week. Forty-three women from various industries, including architecture, planning, investment… Read More
Authored by Kate Gordon in
24 September

Club Peloton Gala Dinner at the London Velodrome

Our client CYCLE TO… hosted an inaugural Club Peloton Gala Dinner for 250 people last week to celebrate 10 years of their flagship event CYCLE TO MIPIM. The event was held at the London Velodrome in the Olympic Lee Valley Velopark.  The Velodrome was dressed for dinner – 30 tables filled the inside of the track…. Read More
Authored by Niki Hanmer in
27 August

pedElle 2015 – women in property cycle 450km from Bilbao to Madrid

pedElle began in 2013 and was inspired by the annual CYCLE TO MIPIM event organised by our client CYCLE TO… It is the brainchild of two women who are keen to get more women within the property industry on their bikes. Three years on, pedElle 2015 took place over three days in June this year covering 450km… Read More
Authored by Niki Hanmer in
1 July

The making of the CYCLE TO MIPIM 2015 video

In my research before making this piece – I watched a great many cycling films. There are not many good, or indeed rubbish cycling films that I haven’t now seen. Most of them are music montages of Lycra clad men on fancy push-bikes getting from one place to another whilst waving at the camera. This… Read More
Authored by James Meurer in
20 May

CYCLE TO MIPIM 2015 coverage

Aspire handle all PR related activities for CYCLE TO… which includes their flagship event CYCLE TO MIPIM, CYCLE TO MAPIC and their women only ride pedElle. In 2015 over 90 riders from the property industry took part in the 10th edition of CYCLE TO MIPIM ride. Our work with CYCLE TO… includes writing press releases and media… Read More
Authored by Kate Gordon in
27 April

Aspire client CYCLE TO… launches latest challenge

Aspire client CYCLE TO… has launched their latest challenge CBRE CYCLE TO MAPIC. The event will take place from the 13th-17th November.  Fifty property professionals will exchange pinstripe suits for Lycra and cycle 740km for charity from Barcelona to Cannes, arriving in time for MAPIC, the leading international retail property conference. To read the press release… Read More
Authored by Kate Gordon in