7 February

Run & Ride – 2019 Trends & Leading Brands

At Aspire we champion leading brands in the world of health and fitness, helping to inform and promote the multitude of benefits leading an active lifestyle can bring to us all. For 2019 we’re focusing on the positive impact that activity, sports and exercise has on our ability to deal with everyday problems, to be… Read More
Authored by Simon Hart in
3 January

On the road with King’s Cross Cycle to MAPIC 2018

King’s Cross Cycle to MAPIC is Club Peloton’s ride aimed at cyclists from the retail property industry. It starts in Girona, Spain, and travels 700km to Cannes, France, in time for the start of international retail property conference MAPIC. This year’s King’s Cross Cycle to MAPIC had a lot to live up to. Not only… Read More
Authored by Kate Gordon in
8 October

Coverage Round-Up: Crosshead

It’s always exciting when you win new business. We were delighted to win Crosshead in May, and we’ve really enjoyed the journey with them so far. Having pulled together a tactical PR plan to showcase the newly launched Sport model to a targeted audience, the team then took the bike on a number of one-to-one press… Read More
Authored by Vikki McGill in
10 May

Tales From The Road With Cycle To MIPIM

You’d think it’d get easier to pack for Club Peloton’s Cycle to MIPIM after doing it for five years, but it doesn’t. Packing a suitcase for 12 days away was just one of many activities that needed to be juggled in the run-up to Club Peloton’s flagship cycling event. Alongside the Aspire team and the… Read More
Authored by Kate Gordon in
20 November

Event Launch: Club Peloton’s Cycle to MIPIM 2018

Club Peloton launched their flagship ride, The Legal & General Real Assets Cycle to MIPIM, at the home of Coram, the Foundling Museum in Bloomsbury, on 10th October. The annual event sees property professionals take on six days of riding from London to Cannes in March. The fundraising aim this year is to raise more… Read More
Authored by Louisa Feary in
28 September

The Cycle Show from a visitor’s perspective

Held at the NEC Birmingham from the 21nd to the 24th of September, The Cycle Show is a huge exhibition of the very latest in cycling technology and heaven for the fans of moving around on two wheels. From lightweight carbon frames and streamlining helmets to new nutrition and evolving technology, there was a stand… Read More
Authored by Louisa Feary in
6 June

Press Release – Charity Cycle Challenge pedElle 2017 Celebrates Successful Fifth Year

43 women in property complete most scenic and most challenging route to date. London, 31 May 2017 – Business networking and fundraising charity Club Peloton’s charity cycle challenge for women in property, the Legal & General Real Assets pedElle 2017, completed its fifth edition last week. Forty-three women from various industries, including architecture, planning, investment… Read More
Authored by Kate Gordon in
8 March

Creative Content – Mixing Fundraising, Friendships and Business Benefits

Our creative content expertise extends to photo stories, video case studies, digital graphics, copy writing and blog plans. We have a long standing relationship with our client Club Peloton as their appointed PR agency and we have worked on a number of creative opportunities with them to build their brand identity. Club Peloton’s flagship event Cycle… Read More
Authored by Niki Hanmer in
7 March

The Biggest Ever Legal & General Real Assets Cycle to MIPIM Gets Ready to Ride to Cannes

London, 2 March 2017 – Club Peloton’s flagship event, the Legal & General Real Assets Cycle to MIPIM 2017, is almost ready for its biggest ever Grand Depart. The property industry’s largest multi-day cycling challenge will see 200 professionals depart central London for property conference MIPIM, 1,500km and six days away in Cannes, on Thursday… Read More
Authored by Kate Gordon in