18 November

Blown away by our first visit to Canyon HQ

Last month Kate and I were lucky enough to visit the home of Canyon Bikes in Koblenz, Germany. We were going to present results from a 6-month PR project that we’d completed, meet our key contacts in Germany and get a more in-depth insight into the brand. Our itinerary included a tour of their purpose-built… Read More
Authored by Becky Hepworth in
26 September

A front row seat on Club Peloton’s PedElle ride

In June this year, our Account Lead Kate Gordon joined Club Peloton’s Legal & General Real Assets pedElle 2019 – a 400km cycle ride from Siena to Rome. Kate accompanied 48 women from the property industry in their challenge to cover the distance and the climbs over a three-day period and raise as much money… Read More
Authored by Becky Hepworth in
9 September

Press Release – Canyon announces new fitness bike, Roadlite:On, with Fazua Evation Motor

KOBLENZ, 12 AUGUST 2019 — Canyon fitness bikes have always united maximum performance with day-in-day-out convenience. And now, with the new Roadlite:ON e-fitness bike, the Roadlite is at the forefront of the e-bike revolution. Inheriting technology from Canyon’s award-winning road bikes, the Roadlite is the definition of a high-performance fitness bike – combining control, comfort… Read More
Authored by Becky Hepworth in
16 April

Cycle to MIPIM 2019 – The Magnificent Seven

This is the seventh year that Aspire has supported Club Peloton on the Legal & General Real Assets Cycle to MIPIM. It always comes as a surprise how quickly a year passes when it’s time to pack for the six-day cycle challenge once again. Here’s this year’s Cycle to MIPIM in seven sevens: 7 continents … Read More
Authored by Becky Hepworth in
7 February

Run & Ride – 2019 Trends & Leading Brands

At Aspire we champion leading brands in the world of health and fitness, helping to inform and promote the multitude of benefits leading an active lifestyle can bring to us all. For 2019 we’re focusing on the positive impact that activity, sports and exercise has on our ability to deal with everyday problems, to be… Read More
Authored by Simon Hart in
3 January

On the road with King’s Cross Cycle to MAPIC 2018

King’s Cross Cycle to MAPIC is Club Peloton’s ride aimed at cyclists from the retail property industry. It starts in Girona, Spain, and travels 700km to Cannes, France, in time for the start of international retail property conference MAPIC. This year’s King’s Cross Cycle to MAPIC had a lot to live up to. Not only… Read More
Authored by Kate Gordon in
8 October

Coverage Round-Up: Crosshead

It’s always exciting when you win new business. We were delighted to win Crosshead in May, and we’ve really enjoyed the journey with them so far. Having pulled together a tactical PR plan to showcase the newly launched Sport model to a targeted audience, the team then took the bike on a number of one-to-one press… Read More
Authored by Vikki McGill in
10 May

Tales From The Road With Cycle To MIPIM

You’d think it’d get easier to pack for Club Peloton’s Cycle to MIPIM after doing it for five years, but it doesn’t. Packing a suitcase for 12 days away was just one of many activities that needed to be juggled in the run-up to Club Peloton’s flagship cycling event. Alongside the Aspire team and the… Read More
Authored by Kate Gordon in
20 November

Event Launch: Club Peloton’s Cycle to MIPIM 2018

Club Peloton launched their flagship ride, The Legal & General Real Assets Cycle to MIPIM, at the home of Coram, the Foundling Museum in Bloomsbury, on 10th October. The annual event sees property professionals take on six days of riding from London to Cannes in March. The fundraising aim this year is to raise more… Read More
Authored by Louisa Feary in