2 December

Press Event – On launch the new Cloudflow to UK media

On November 14th, we helped our client On launch its new Cloudflow shoe at the London-based gym, Victus Soul. Guests were taught all about the shoe by Product Designer, Dina Tageldin and UK Sales Director, Olly Laws, and took part in a treadmill-based running class before being given the chance to speak to athletes, Chris… Read More
Authored by Josh Puttock in
25 November

Press Release – Roger Federer joins Swiss running brand On as an entrepreneur

Roger Federer and On are announcing a unique entrepreneurial relationship that will join one of the world’s most influential athletes with one of the fastest-growing brands in the history of athletic footwear. Federer will invest in On and joins the founders of the young sports brand to shape its future. As a true partner, he… Read More
Authored by Josh Puttock in
18 November

Experiencing the Hi-Lights of Zurich with On

To celebrate the launch of an exciting new shoe by On, we organised a press trip in partnership with Zurich Tourism for media to discover some hidden gems of the city and experience the style and comfort of the Cloud Hi on the brand’s home ground. On, the fastest growing running shoe brand on the… Read More
Authored by Becky Hepworth in
7 October

Press Release – Swiss performance brand On debuts first sneaker

From the Olympic games, to the peaks of the Swiss Alps, to Tokyo’s most influential sneaker show, exploring the edge of design is the lifeblood of Swiss running brand On. With its first true sneaker, the Cloud Hi Edge, On is breaking the mold and exploring new territory. October 5, 2019 — ZURICH, SWITZERLAND –… Read More
Authored by Josh Puttock in
9 September

Media Alert – Soul Circus Festival 2019

Soul Circus 2019 was an absolutely epic year, welcoming 7,000 people – that’s 3,000 more than 2018.  Highlights include both DJ nights, live DJ yoga classes with Michael Eley and Goldie on Friday then with Kathy Rann and Norman Jay MBE , learning how to breathe with Breathpod, dancing like Beyonce and Rihanna with Keeley… Read More
Authored by Becky Hepworth in
9 September

Press Release – Canyon announces new fitness bike, Roadlite:On, with Fazua Evation Motor

KOBLENZ, 12 AUGUST 2019 — Canyon fitness bikes have always united maximum performance with day-in-day-out convenience. And now, with the new Roadlite:ON e-fitness bike, the Roadlite is at the forefront of the e-bike revolution. Inheriting technology from Canyon’s award-winning road bikes, the Roadlite is the definition of a high-performance fitness bike – combining control, comfort… Read More
Authored by Becky Hepworth in
6 September

Press Release – On launches limited edition Cloud Edge Moon

On Launches limited edition Cloud Edge Moon to celebrate the 50th Anniversary of Apollo 11 Landing Inspired by Neil Armstrong’s lunar boot, the Cloud Edge Moon is stylish, functional, and delivers the sensation of walking on clouds…or rather, the moon Zurich, Switzerland – This month, Americans celebrate one of the greatest accomplishments known by man–… Read More
Authored by Becky Hepworth in
3 September

Soul Circus Festival 2019 – Aspire’s weekend highlights

Soul Circus Festival 2019 returned to the Cotswolds in August and, like usual, it was one to remember. Catering for all, this year’s music, yoga and fitness offerings provided all attendees with everything they could have wanted, and more. So, what made this festival stand out this year? New to Soul Circus was the Lululemon… Read More
Authored by Josh Puttock in
18 July

Press Release – Three more innovative On products for the outdoor adventurer

The award-winning Swiss-based running shoe manufacturer is further extending its range with a new trio of must-have items for lovers of peaks and trails. ZURICH, SWITZERLAND – Swiss-based running shoe manufacturer On has been thrilling customers with its innovative technologies and reductive designs since 2010. Over five million runners and walkers now have Ons on… Read More
Authored by Becky Hepworth in