30 May

On supporting Mark Beaumont in 2019

If you don’t already know who Mark Beaumont is, he is a man with extraordinary talent.  An ultra-endurance adventurer, Guinness World Record holder, TV presenter and broadcaster. His journey has seen him cycle around the globe in 194 days smashing the previous world record by 81 days and earning him the title of the ‘The… Read More
Authored by Becky Hepworth in
23 April

Mallorca Press & Retailer Summit with On

This March, our client, premium Swiss sportswear brand and design maestros On, organised a press and retailer summit on the beautiful island of Mallorca. Hosted at the impressive St. Regis Mardavall resort, the schedule was filled to the brim with runs, product insight and seminars. Two members of the Aspire team were among those invited,… Read More
Authored by Becky Hepworth in
16 April

Press release – On takes its iconic Cloud shoe to a whole new crafted level of urban cool.

ZURICH, SWITZERLAND – On has released an array of Cloud shoes that boast style and confidence: introducing the Cloud Terry, the Cloud 50|50 and the Cloud Beam. Crafted with On’s unique Cloudtec® sole, the Cloud Terry, Cloud 50|50 and Cloud Beam blend heritage style with the most innovative technology. Fully cushioned for softer landings while… Read More
Authored by Becky Hepworth in
19 March

Press release – Break A Sweat With On’s All-New Apparel Line For 2019

Two years after launching its first ever apparel line, the award-winning Swiss Performance brand, On, launches key updates with the addition of a sweat set and 7/8 tights in both men’s and women’s. ZURICH, SWITZERLAND (14 February 2019) – “It takes a lot of effort to make something look and feel effortless,” said On Co-Founder… Read More
Authored by Becky Hepworth in
1 March

Press release – Swiss sports brand On develops a new cushioning innovation – the specially developed Helion foam

ZURICH, SWITZERLAND (28 February 2019) – For nine years, Swiss sports brand On has inspired the running scene with its unique CloudTec® technology. Now, the company announces its latest industry-disrupting innovation with the launch of the Cloudswift performance running shoe, the first shoe to feature On’s new Helion™ superfoam. The Helion™ foam combines properties other… Read More
Authored by Becky Hepworth in
4 December

Press Release – On Launches The New Cloudventure

On’s new Cloudventure trail shoe boasts unique downhill cushioning and the newly developed Missiongrip™ outsole. ZURICH, SWITZERLAND – When passion meets expertise, you get a product that’s sophisticated down to the finest detail. Like Swiss running specialist On and its new Cloudventure: at home in the Swiss Alps, On’s developers know what trail running demands. Away… Read More
Authored by Simon Hart in
14 November

The On Outdoor Summit

There’s nothing like being thrown in at the deep end to get you up to speed quickly. Having to step into Vikki’s On running shoes after she left Aspire at the end of September was one thing, taking five journalists I’ve never met on a press trip to the Swiss Alps with On three weeks… Read More
Authored by Kate Gordon in
7 November

Press Release – On Launches Newest Cloudsurfer

From a cut-up garden hose in 2010 to a highly technical, premium running shoe in 2018, the many phases of the Cloudsurfer introduced a young, Swiss upstart to the world and turned it into the fastest growing brand in running. ZURICH, SWITZERLAND – Eight years ago, World Duathlon Champion and multiple Ironman winner Olivier Bernhard… Read More
Authored by Layla Smith in
7 September

Coverage Round-Up: On

We were very excited about this new shoe launch for the Cloudace from On. After an impressive introduction to the 2018 range of products at the annual sales and marketing meeting last year, we knew they would pull something out the bag for this new shoe release. Founders Olivier and David took centre stage and performed… Read More
Authored by Vikki McGill in
6 July

On Cloudace Launch: Global Relay Run

The launch of the On Cloudace was far from an ordinary, bog-standard shoe launch. Held at Runner’s Need in Clapham, the event saw runners sign up beforehand to try out the new model as part of an exclusive worldwide relay run. And, to add to the excitement, British athlete Andy Vernon was also there to… Read More
Authored by Layla Smith in