4 December

Press Release – On Launches The New Cloudventure

On’s new Cloudventure trail shoe boasts unique downhill cushioning and the newly developed Missiongrip™ outsole. ZURICH, SWITZERLAND – When passion meets expertise, you get a product that’s sophisticated down to the finest detail. Like Swiss running specialist On and its new Cloudventure: at home in the Swiss Alps, On’s developers know what trail running demands. Away… Read More
Authored by Simon Hart in
14 November

The On Outdoor Summit

There’s nothing like being thrown in at the deep end to get you up to speed quickly. Having to step into Vikki’s On running shoes after she left Aspire at the end of September was one thing, taking five journalists I’ve never met on a press trip to the Swiss Alps with On three weeks… Read More
Authored by Kate Gordon in
7 November

Press Release – On Launches Newest Cloudsurfer

From a cut-up garden hose in 2010 to a highly technical, premium running shoe in 2018, the many phases of the Cloudsurfer introduced a young, Swiss upstart to the world and turned it into the fastest growing brand in running. ZURICH, SWITZERLAND – Eight years ago, World Duathlon Champion and multiple Ironman winner Olivier Bernhard… Read More
Authored by Layla Smith in
7 September

Coverage Round-Up: On

We were very excited about this new shoe launch for the Cloudace from On. After an impressive introduction to the 2018 range of products at the annual sales and marketing meeting last year, we knew they would pull something out the bag for this new shoe release. Founders Olivier and David took centre stage and performed… Read More
Authored by Vikki McGill in
6 July

On Cloudace Launch: Global Relay Run

The launch of the On Cloudace was far from an ordinary, bog-standard shoe launch. Held at Runner’s Need in Clapham, the event saw runners sign up beforehand to try out the new model as part of an exclusive worldwide relay run. And, to add to the excitement, British athlete Andy Vernon was also there to… Read More
Authored by Layla Smith in
21 June

Press Release – Meet On’s Newest Addition, The Cloudace

ZURICH, SWITZERLAND – The award-winning Swiss running brand, On, introduces the Cloudace for its 2018 collection. As On’s most technical shoe to date, the Cloudace utilizes premium technology and engineering to combine a powerful push-off with next-level stability, demonstrating to the world that superior cushioning doesn’t have to mean slow. With an ingenious sole and… Read More
Authored by Layla Smith in
4 May

The Comeback: Tim Don’s Incredible Journey

My heart sank when I heard about Tim Don’s tragic accident in Hawaii, three days before his big Kona challenge. I just couldn’t quite believe it – he was fighting fit after taking Brazil by storm, smashing his PB and finishing 25 minutes ahead of everyone in the South American Championships. The gold medal was sure… Read More
Authored by Vikki McGill in
24 April

Press Release – On Releases Limited Edition Cloud Edge

ZURICH, SWITZERLAND (19 April 2018) – Disruption of space is what has made On the fastest growing running brand. With a premium Swiss design and high-performance technology, On has become a favourite not just among some of the world’s best athletes and runners, but with masters taking their crafts to the edge. Before starting On,… Read More
Authored by Vikki McGill in
19 April

On Cloud Edge Launch: Two Evenings, Four Speakers

When it comes to organising On events there’s always an element of excitement, and it’s fair to say that was the case this week. Tuesday and Wednesday night saw the launch of the Cloud Edge – a limited edition, everyday shoe from the Swiss brand – at two lively WeWork locations in London. These evenings… Read More
Authored by Layla Smith in
3 April

On Dealer Summit Press Trip: A Brief Reflection

After 14 years of organising press trips, there is still an element of doubt, fear and nervousness heading into a new one. In fact, organising a press trip is terrifying! There are so many things that can go wrong, and in my time I have experienced one or two of them. But with this latest… Read More
Authored by Vikki McGill in