29 November

Valued Resources

In a competitive industry the pressure is constantly on to be innovative and cutting edge. But that doesn’t mean that a PR agency’s traditional values and core strengths should be cast aside in a bid to be ‘on trend’. Instead, when it comes to retaining and developing strong relationships with brands, it’s often the traditional,… Read More
Authored by Simon Hart in
24 October

The Content Formula

As a journalist and editor, the offer of high-quality content from an agency, when it’s engaging and relevant, can be a godsend. With editorial teams operating at skeleton levels and budgets even closer to the bone, print and online media rely more and more on pre-produced copy, stories, interviews, images, video, graphics and surveys. “Content… Read More
Authored by Layla Smith in
18 July

kkdu plum Appoints Aspire PR & Marketing To Launch Its Unrivalled Bike Trailer In The UK

LONDON (07 July 2017) – Award-winning Australian brand kkdu plum (www.kkduplum.bike) has appointed sports and lifestyle PR agency Aspire PR & Marketing to officially launch the brand and its unrivalled bike trailer across the UK. Innovative and super cool, the product is the brainchild of husband and wife team Haydn and Astrid Sharratt. Three years in… Read More
Authored by Vikki McGill in
13 June

Aspire is recruiting

PR ACCOUNT MANAGER, ASPIRE MARKETING We are looking for someone with at least four years’ PR experience to manage a portfolio of sports clients. The key requirements are great client handling skills, an understanding of how PR works to achieve broader business goals and the skills required to secure strategic coverage in the right places. … Read More
Authored by Kim Mead in
4 June

Meeting with a view

From moving day yesterday to remote working in the capital today… Layla spent the day with the HotChillee crew planning for The London-Paris 2013 at Royal Festival Hall, on the Southbank. The London Paris 2013 kicks off on 20th June – read the latest news on this the 10th anniversary of the event here.   Last… Read More
Authored by Kim Mead in
4 June

HotChillee Stage One of The London-Paris Dry Run: A rather wet affair, but a great dress rehearsal for the real thing

Last Wednesday I joined HotChillee on The London-Paris’ Stage One Dry Run. Each year, before HotChillee’s flagship event kicks off, the Ride Captains cycle the first stage in preparation. I was stationed in the Lead Car for the day, guiding the riders along their route. Also along for the adventure were the incredibly important NEG motorbike outriders,… Read More
Authored by Kim Mead in
17 May

Digital Dose from Mike Walmsley

It’s been a while since I last put fingers to keyboard to give you an update on all that is happening in the worlds of technology and the internet and in some cases some of the things that I could have written about a month ago are already out of date. So let’s see if… Read More
Authored by Kim Mead in