18 February

Press Release – New fitness, wellbeing and lifestyle concept takes up residency in the iconic Stonebow House

York, 12 February 2019 – Supersonic Fitness, a new wellbeing concept for York, has opened in the transformed Stonebow House development. Once the legendary Fibbers music venue in the heart of the city, the new fitness venue offers a full range of premium gym equipment alongside studio space for classes, a state-of-the-art spa recovery zone… Read More
Authored by Becky Hepworth in
22 January

Press Release – Absolute Sanctuary Adds Six New Programmes To Award-Winning Portfolio

Koh Samui, Thailand, 21 January 2019 – Asia’s leading wellness fitness resort, has announced that it is adding six innovative new programmes to its award-winning portfolio. The perfect destination for those that are seeking a little bit of time away from the daily grind, Absolute Sanctuary offers a relaxing environment in which to achieve personal goals, as… Read More
Authored by Simon Hart in
11 December

Press Release – Absolute Sanctuary Launches Lifestyle Change Programme

Koh Samui, Thailand, 13 November 2018 – Absolute Sanctuary, Asia’s leading fitness and wellness resort, has launched a new 30-day signature programme which promises complete physical and mental restoration. In today’s hectic world of stressful jobs and digital overloading, self-care has never been so important. The three-phase Lifestyle Change programme is the ultimate self-care experience, guiding… Read More
Authored by Simon Hart in
4 December

Press Release – On Launches The New Cloudventure

On’s new Cloudventure trail shoe boasts unique downhill cushioning and the newly developed Missiongrip™ outsole. ZURICH, SWITZERLAND – When passion meets expertise, you get a product that’s sophisticated down to the finest detail. Like Swiss running specialist On and its new Cloudventure: at home in the Swiss Alps, On’s developers know what trail running demands. Away… Read More
Authored by Simon Hart in
29 November

Valued Resources

In a competitive industry the pressure is constantly on to be innovative and cutting edge. But that doesn’t mean that a PR agency’s traditional values and core strengths should be cast aside in a bid to be ‘on trend’. Instead, when it comes to retaining and developing strong relationships with brands, it’s often the traditional,… Read More
Authored by Simon Hart in
14 November

The On Outdoor Summit

There’s nothing like being thrown in at the deep end to get you up to speed quickly. Having to step into Vikki’s On running shoes after she left Aspire at the end of September was one thing, taking five journalists I’ve never met on a press trip to the Swiss Alps with On three weeks… Read More
Authored by Kate Gordon in
7 November

Press Release – On Launches Newest Cloudsurfer

From a cut-up garden hose in 2010 to a highly technical, premium running shoe in 2018, the many phases of the Cloudsurfer introduced a young, Swiss upstart to the world and turned it into the fastest growing brand in running. ZURICH, SWITZERLAND – Eight years ago, World Duathlon Champion and multiple Ironman winner Olivier Bernhard… Read More
Authored by Layla Smith in
6 November

New Client: Award-Winning Thai Resort Absolute Sanctuary

Award-winning Thai resort Absolute Sanctuary has appointed sports and lifestyle PR agency Aspire PR & Marketing to build its profile in the UK as a leading wellness destination. Absolute Sanctuary is located in the hills of the stunning island of Koh Samui and offers the perfect mix of fitness, pampering and nutrition. Aimed at travellers… Read More
Authored by Layla Smith in
2 November

New Client: New Eco Activewear Brand Evveervital

London, UK, 24 October 2018 – New clothing brand Evveervital has appointed Aspire PR & Marketing to launch its revolutionary line of eco-friendly activewear. With the fashion currently the second-largest polluter in the world, after the oil industry, Evveervital is setting out to offer high-quality alternative materials for its stylish range, using a high percentage… Read More
Authored by Layla Smith in