Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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Cloud X Media Briefing, citizenM Hotel, Tower Hill, London

The Aspire team hosted a media briefing in London last week to celebrate the launch of On’s new Cloud X for ‘Running Remixed’. The exclusive gathering included media from sports and lifestyle titles, all of whom enjoyed cocktails and nibbles at citizenM’s CloudM Bar overlooking the city, with stunning views of the iconic Tower of London.

There was a relaxed format to the evening, starting with guests having a chance to chat and unwind after work with a drink, before starting the brand presentation. Vesna Stimac, On Head of Media Relations, flew over from On HQ in Zurich, to talk to guests about the growth of the brand and their plans to continue rising as the fastest growing running shoe brand in the world. Olly Laws, the UK Sales Director, then introduced everyone to the new Cloud X, their latest performance shoe for active living.

Everyone received their new shoes and, as an added bonus, were given a first-hand success story from current Great North and South Run Champion, Chris Thompson. Chris gave an account of how he had come to be a part of the On family and his success with the different models of On shoes, in particular his recent incredibly successful season with the Cloud X. The Cloud X is designed for active individuals and has also proven to be a great high-level performance and racing shoe.

There was the opportunity after the presentations to enjoy some food and some themed cocktails, whilst networking and chatting with Chris, Vesna and Olly. As the evening came to a close, guests left with shoes in hand (or in some cases on foot!) ready to give them a proper test run the next day.