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 France, 18 October 2017My Money Time, a free app that motivates and rewards people who commit to a healthy lifestyle, is now available in the UK, following successful launches in France and Germany earlier this year.

Quick and easy to install and set up, My Money Time rewards workouts, from running and cycling to swimming and fitness; in fact, anything that can be tracked by a watch, fitness device, GPS or smartphone app. Every user is rewarded for their efforts in cash, which can be used to unlock vouchers with a discount of 10% to 30%. The vouchers can be spent on a large selection of innovative, inspiring and high quality products in My Money Time’s premium partners’ online boutiques.

In addition, My Money Time users can also take participate in specific brand challenges and competitions that will enable them to win products, gift vouchers or money to spend online once they have completed the challenge.

Available on both iOS and Android, My Money Time is compatible with a large selection of tracking apps and fitness devices, including Runtastic, Strava, Under Armour, Polar, Garmin, MapMyFitness, Endomondo, Run Keeper, Jawbone and Fitbit. There are currently 47 million connected devices worldwide and it is predicted this number will to rise to 142 million by 2019, and the six largest fitness apps have more than 350 million users worldwide. My Money Time offers 90% coverage of existing apps.

My Money Time offers a disruptive mobile-first digital payment solution for its partners. Current partners include Adidas, Asics, Reebok, Skins, The North Face, Under Armour, Oakley, Arena, Merrell, Saucony, and Kiwami. Operating a ‘less is more’ partner program, My Money Time partners with a limited number of premium brands in each territory.

By partnering with My Money Time, brands drive down their customer acquisition costs, maintain brand loyalty and increase their margins with an omnichannel approach that currently offers e-commerce and which will soon offer retail and wholesale too.

Andy Gugenheimer, co-founder of My Money Time, explained the concept of the app, “Millions of people work out daily: billions of miles are run and cycled every day. They are committed to a healthy lifestyle, but over time, people can lose motivation and there’s little reward for their efforts.

“We wanted to create an app that rewarded users for maintaining a lively exercise regime. Every time they train, they earn vouchers that can be used on our partners’ websites. Before, they just worked out. Now, with My Money Time, they are rewarded for it.”

My Money Time partners are carefully selected for the quality of their products or services, their values and their leadership. Currently all partners from the fitness industry, although there are plans to offer other lifestyle brands in future iterations of the app from sectors including travel, social media, self-development, wellness, nutrition and culture, to provide a complete holistic offering.

The My Money Time app is available now and can be downloaded for free on iTunes and Google Play store. The web app is also available from the website at


Notes to Editors

About My Money Time 

In sports – particularly in basketball – the expression ‘my money time’ defines the crucial seconds where every ball possession means you win or lose the game. This is the time where key players are expected to shine.

 My Money Time, developed by My Money Time, in 2014, was created by Andy Gugenheimer, who heads up several sports specialist companies, and Pierre Duvelleroy, co-founder of, an app that manages online race registration, now the market leader in France and other European countries. Njuko handles the registration of over 1,000 events and more than 1 million people.

Both are driven by a love of sports, and they believe that everybody is affected by sports and fitness at different levels and in different ways. My Money Time was created to encourage and reward people for a healthier, more motivated lifestyle.


Kate Gordon

PR Lead