With our ties to Sports PR & Marketing, Aspire was keen to share the below press release from The Triathlon Industry Association (TIA). And with £6,000 worth of prize gear up for grabs for respondents, it’s definitely worth getting involved!
On 8th January 2015, The Triathlon Industry Association (TIA) launched its third annual athlete survey, to help the sport’s key stakeholders gather new and deeper insights about Britain’s growing triathlon community in this pre-Olympic year.
Conducted throughout the off-season, the project will seek to collect over 5,000 survey responses to provide an authoritative and insightful report into Britain’s active triathlete population, and underpin the sport’s continued commercial growth.
To incentivise these responses, the industry has clubbed together to create a pool of prizes that will be won by respondents throughout the project. With over 80 individual prizes, the survey prize pot is currently valued at £6,000 and is growing every day.
Wetsuits, swim lessons, event / show entries, signed memorabilia and magazine subscriptions are all up for grabs in a long list which can be viewed at http://tinyurl.com/oq58xlz.
The Triathlon Industry Association, which comprises event organisers, equipment manufacturers, tour operators, retailers, distributors, and media, will be working in conjunction with the sport’s governing body, the British Triathlon Federation to pool data for a comprehensive approach.
The TIA study will provide a detailed insight into:
– Participation: ranging from when people started the sport to how active they are now
– Expenditure: what, where and when people are buying and how much they spend
– Demographic data: who are Britain’s triathletes and what else do they do?
– Segmentation: comparing non-triathletes, starter triathletes, lifestyle athletes & the devoted
The results from the study will be used by the members of the Triathlon Industry Association and British Triathlon Federation to help grow and shape the business side of the sport that helps fuel growth, participation and performance.
To participate in the research and be in with a chance to win one of the fantastic prizes visit:
Further Information: Charlie Raincock at Performance Communications on 0208 939 7751 / 07764204076 or firstname.lastname@example.org