Award-winning Thai resort Absolute Sanctuary has appointed sports and lifestyle PR agency Aspire PR & Marketing to build its profile in the UK as a leading wellness destination.
Absolute Sanctuary is located in the hills of the stunning island of Koh Samui and offers the perfect mix of fitness, pampering and nutrition. Aimed at travellers who want to fully immerse themselves in a 360°solution to health and fitness while they are on holiday, the resort is affiliated to Absolute You – Thailand’s leading health and lifestyle brand – and benefits from its expert-led programmes in yoga, Pilates, indoor cycling and core training.
The on-site Love Kitchen, which takes its recipes and nutrition plans from Absolute Fit Food in Bangkok, provides delicious, nutritious refuel centred around superfoods. This is complemented by several cleansing and detox programmes.
Since opening in 2008, Absolute Sanctuary has developed a reputation as one of Asia’s preferred destinations for unwinding and unplugging from the stresses of modern life, somewhere you will leave feeling fully restored and revitalised. In 2014 it won Condé Nast Traveller’s Best Value for Weight Loss award, and since then the resort has earned numerous other awards and nominations for its facilities, wellness programmes and exemplary customer service.
The six-month partnership will be led by Aspire’s PR team with the immediate objective of raising awareness of Absolute Sanctuary’s new life-changing 30-day plan, which promises complete physical and mental restoration.
A small media visit will take place in late 2018 to give journalists a taste of what Absolute Sanctuary offers, ultimately leading to increased visibility and awareness amongst target consumers via editorial exposure and content – both online, in print, across social media.
The PR campaign will also look to secure influencer collaboration and potential event partnerships.
Layla Smith, Founder of Aspire PR & Marketing, said: “We’re delighted to have been chosen by Absolute Sanctuary to build its UK profile. The wellness holiday market is competitive, but more and more people are choosing to incorporate health and fitness into their breaks.
“We’re excited by this opportunity to play a positive role in the resort’s growth and to showcase it here in the UK as one of the leading destinations in this sector.”
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Sarah Gwynn I firstname.lastname@example.org I 07980 305538 / 020 8979 9655