24 October

The Content Formula

As a journalist and editor, the offer of high-quality content from an agency, when it’s engaging and relevant, can be a godsend. With editorial teams operating at skeleton levels and budgets even closer to the bone, print and online media rely more and more on pre-produced copy, stories, interviews, images, video, graphics and surveys. “Content… Read More
Authored by Layla Smith in
8 October

Coverage Round-Up: Crosshead

It’s always exciting when you win new business. We were delighted to win Crosshead in May, and we’ve really enjoyed the journey with them so far. Having pulled together a tactical PR plan to showcase the newly launched Sport model to a targeted audience, the team then took the bike on a number of one-to-one press… Read More
Authored by Vikki McGill in
14 September

Summer 2018: Aspire’s Best Sporting Moments!

Here at Aspire, we love the summer months. This may not be that controversial a statement, but it certainly is true. Warmer weather, longer days – oh yes. The summer is over though, so we thought it would be a good idea to reflect on the last four or five months and to highlight each… Read More
Authored by Layla Smith in
7 September

Coverage Round-Up: On

We were very excited about this new shoe launch for the Cloudace from On. After an impressive introduction to the 2018 range of products at the annual sales and marketing meeting last year, we knew they would pull something out the bag for this new shoe release. Founders Olivier and David took centre stage and performed… Read More
Authored by Vikki McGill in
3 September

Moving With The Times: The Shift From Print To Digital Media

‘May you live in interesting times’, so the old Chinese curse goes – for many of us in the magazine media world this feels especially pertinent these days. The shift from print to online publishing, coupled with the explosion of social media, rise of the influencers and the wealth of news and information sources now… Read More
Authored by Layla Smith in
31 August

5K Team Race: Shiny Tops, PBs And A Podium Place!

When prepping for this year’s LGN Wellbeing Inter Advertising 5K race, there were two things that ranked as important. Firstly, Team Aspire would be in it to win it. Secondly, we needed to look the part. Yes, that’s right, the 2018 showdown was all about speed and style – well, at least we hoped it… Read More
Authored by Layla Smith in
28 August

We’re Hiring! PR Account Manager

A fantastic opportunity to join a small, successful PR and marketing company, in a varied and pivotal role where you can genuinely make a massive impact. The Company Aspire PR & Marketing is a highly respected, full-service agency specialising in the sport, health and fitness and lifestyle sectors. We are passionate about what we do… Read More
Authored by Layla Smith in
24 August

Soul Circus Festival 2018: 48 Hours In Zen Heaven

After following the Sat Nav for 2 hours 20 minutes from Hampton Court, we got waved down by a man in a high-vis jacket. He told us to make a left turn through a hedge. Erm, really? Doubting the move, we then came over the brow of a hill – I saw it. A collection… Read More
Authored by Vikki McGill in
3 August

Page Turner: m8:Life Magazine, Issue 9

When the weather’s as hot as it has been here in the UK, exercising can quickly drop to the bottom of your to-do list. But don’t fear, we’re here to help. Place it back above that afternoon nap and early pub trip, because issue nine of motive8’s m8:Life magazine is upon us! Filled with a… Read More
Authored by Layla Smith in