Aspire launches new ethically aware activewear brand Evveervital
Evveervital was founded by Katrin Schneck, who was inspired to create an exclusive, premium-quality range of activewear with minimal impact on the environment.
Aspire worked closely with the Evveervital founder and her team to launch the brand to UK media and influencers. Prior to launch, Aspire curated the brand messages and strategy to ensure that the brand stood out, not only for its green credentials but also for its style and premium performance. It needed to tap into those consumers who wanted premium quality without compromising on ethical standards. Aspire needed to ensure this start-up gained a credible foothold in a crowded UK market.
Aspire ran a fully integrated launch. For traditional press we created the press packs and hosted deskside briefings with key media to ensure that the brand messaging was understood. This was followed up with a product seeding programme.
Due to lead times and product availability we knew that the online strategy had to create an instant buzz. Aspire identified social influencers who could not only deliver this, but who could also authentically represent the Evveervital woman. We worked with the brand to create and design its brand ambassador programme and activation trip for highly engaged social influencers who could collaborate on content throughout the year.
Evveervital has quickly established itself as a go-to UK brand for ethical exercisers. Women’s Health said: “Evveervital is the brand you see fitness bloggers in and wish that your workout wardrobe looked that chic.”
In a world where the fashion industry is the second-largest polluter, the arrival of Evveervital could not have come soon enough. Media engagement with the brand was exceptional. The positivity of the brand’s sustainability ethos was matched in its reception across the media; “This luxury sports bra feels like second skin. Equally fashionable and functional,” enthused Women’s Running magazine.
At a glance – Evveervital and Aspire
- Print and Online publications featured over 4-months – 23 pieces
- Media Coverage, Total Reach – 202,493,801
- Social Media Coverage, Reach – 662,000
Evveervital was founded by Katrin Schneck, who was inspired to create an exclusive, premium-quality range of activewear while minimising impact on the environment from design to production and delivery. Katrin’s vision is a stylish and functional workout range which is modern in style and technical in innovation. Evveervital’s first collection has been inspired by London and Paris.
All the garments have minimal labelling and are packed in recyclable plastic bags. When they are delivered to customers, they are packaged beautifully in recyclable Evveervital tissue paper, placed inside a cotton bag and sent out recyclable mailsacks.
Katrin is passionate about health and fitness, and she sees Evveervital becoming a holistic, wellbeing brand which goes beyond apparel.
Aspire worked closely with the Evveervital founder and her team to launch the brand to UK media and influencers.
Find out more about Evveervital at www.evveervital.com.