We wanted to celebrate ON’s 5th birthday but with no new products to launch we had to ensure we hosted a press trip that could still create buzz!
On is a unique brand where the founders are still central to the running of the company and the philosophy behind the brand. We wanted to remind the media about this and celebrate the story so far. The founders hosted the press trip in the brand’s home of Zurich with a run around the city, a stunning boat trip and an exclusive dinner on Lake Zurich.
We secured attendance of the UK press which included representatives from these top publications: Men’s & Women’s Running, Runners World, Men’s Health, Guardian and ELLE.
We started working with On in 2011. At the time we worked successfully to launch On running shoes into the UK market. On, based in Zurich, Switzerland continues to grow apace. The On running shoe is distributed in more than 25 countries in Europe, the US and Asia-Pacific. We have a long-term partnership with On to establish their products in the UK.
We handle all UK PR media relations for On and manage a product seeding programme. One-off tasks have included event sponsorship at The London Duathlon & Richmond Park Marathon and exhibition presence at TCR, The London Marathon Expo, The London Running Show & The London Triathlon Expo. We organised the athlete and team sponsorship programme in the UK and developed promotional initiatives for retailers.
For more information www.on-running.com