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Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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Fitness PR: Win Everything Press Office for X-POLE

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We provide a full press office for X-POLE to secure online and print editorial. We promote the X-POLE home product, driving traffic to the X-POLE website and act on behalf of the company to field all media enquiries.

We introduced X-POLE to the UK health & fitness media using targeted distribution of content produced at the launch event, feature pitches and response to inbound requests. We invited key media to attend workshops with ambassadors at X-POLE HQ.

To date we have introduced X-POLE to 400 online and traditional publications, and influencers and have formed close relationships with approx. 44 of these. During this time we have set up 20 media workshops. We have secured coverage in the health & fitness media, including InStyle, We Heart Living, Closer, Healthista, Female First and a spread of regional newspapers via the Press Association. We have also built a good relationship with the trade media. Of the coverage secured 80% mentions X-POLE, 100% is positive about Pole Fitness and 80% includes X-POLE imagery.

“Aspire has great competency, knowledge and enthusiasm for the work they do. Their targeted approach to media relations and meticulous follow up has earned X-POLE top quality coverage.” Kash Suntharamoorthy, International Marketing, X-POLE
X-POLE was founded in 2003 to offer a solution to those wishing to practice the art of pole fitness in their own home. Over the last 10 years, X-POLE has been developing and refining the design of the X-POLE sets and now offers the most advanced, secure and innovative poles and stages in the world.
X-POLE has been instrumental in the creation and direction of the pole fitness industry. In 2014 alone, it supplied and sponsored over 85 competitions across the globe, at both regional and national levels.
For more information www.x-pole.co.uk