We provide a full press office for X-POLE to secure online and print editorial. We promote the X-POLE home product, driving traffic to the X-POLE website and act on behalf of the company to field all media enquiries.
We introduced X-POLE to the UK health & fitness media using targeted distribution of content produced at the launch event, feature pitches and response to inbound requests. We invited key media to attend workshops with ambassadors at X-POLE HQ.
To date we have introduced X-POLE to 400 online and traditional publications, and influencers and have formed close relationships with approx. 44 of these. During this time we have set up 20 media workshops. We have secured coverage in the health & fitness media, including InStyle, We Heart Living, Closer, Healthista, Female First and a spread of regional newspapers via the Press Association. We have also built a good relationship with the trade media. Of the coverage secured 80% mentions X-POLE, 100% is positive about Pole Fitness and 80% includes X-POLE imagery.