Our remit was to launch the motive8 CPD (Continuing Professional Development) courses for Personal Trainers, an academic course in a sector that motive8 had not previously worked in.
We conducted a competitive analysis to ensure motive8’s proposition would stand out from the crowd. Whilst ensuring we drew on motive8’s heritage in the fitness industry we created a sub-brand that would appeal to Personal Trainers. We created new messaging, brand identity, copy, website HTML email templates, flyer/poster/banner designs and production, social media assets and digital advert graphics.
All assets were delivered on time and within budget. First course bookings were taken within just 8-weeks of our initial brief.
Founded in 1998, motive8 started life as a specialist Personal Training Company. In 2015, motive8 is now a multi-faceted health & fitness consultancy operating across three main areas of the industry; Gym & Spa Design, Personal Training and Sports Coaching for children.
An established client of Aspire, we have supported motive8 on their marketing strategy and implementation for many years. In this time, the company has grown impressively, broadening its reach and diversifying its business.
Aspire work in collaboration with motive8 to offer the following services: Group marketing strategy; development of marketing plans for each business division; blog content & social media plans; regular case studies; new partnerships & business development; PR & communications; website development & SEO; brand management and production of marketing collateral.