Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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Our client Sports Coach UK had recognised a need for some structured media training for various members of their team. They approached us to design a workshop that would be bespoke and relevant to individual requirements and their industry. To give attendees a well-rounded session we chose to use a senior PR and a journalist to lead the workshop. 

Before the workshop itself we devised the structure and content of the training in close liaison with Sports Coach UK. We collated objectives from the workshop attendees and shared the session content plan for appraisal to ensure the session met expectations. 

The workshop itself ran from 10.30am to 5pm at Sport England Offices on Bloomsbury St, London. 7 employees from SCUK representing various different departments attended the day. PR Strategy Specialist Nicole Love-Lloyd and Journalist Hannah Reynolds led the session together. Hannah specialises in sport, health & fitness and Nicole has over 10 years of PR experience. 

The first half of the session covered ‘Writing for the Media’. A thought provoking activity took place towards the end of the morning to divert and distract. After a short break for lunch the group continued with a detailed session on ‘Media Handling’. Our nimble duo tailored their content closely to the participants comments/observations as the workshop progressed. The group left with a handout covering the salient points of the day. 

Sports Coach UK, is the national agency that supports UK partners to recruit, develop and retain sports coaches. They seek to transform the coaching landscape through driving research and sharing best practice, developing products and services that support coaches and promoting the benefits of coaching and much more.  sports coach uk’s vision is for coaches to be recognised as being at the heart of great sport and physical activity.

Previously the National Coaching Foundation, Sports Coach UK was established by the Sports Council in 1983. It is a registered charity partly funded by the public sector via Sport England and UK Sport. 

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