This project involves designing and producing a customer magazine for motive8, bringing together the various business divisions. The magazine encourages cross-selling and promotes everything that the company are passionate about.
We act as Editor In Chief to ensure quality and consistency across ‘M8:Life’. From the look, design and feel to conception, we create an editorial schedule and flat plan. Our role involves sourcing an experienced magazine designer and creating a design brief. We draft the copy and source all imagery, working with the experts within motive8.
Published twice a year, the 28-page magazine has a print run just under 1000 copies distributed to parents of children signed up to motive8’s coaching programme, personal training clients, display copies in motive8 managed gym & spa establishments and key business contacts. Each issue is published online at Issuu and shared via email communications to a database of 10,000 and through social media.
Read the latest issue – Winter 2016 – here.
Founded in 1998, motive8 started life as a specialist Personal Training Company. In 2017, motive8 is now a multi-faceted health & fitness consultancy operating across three main areas of the industry; Gym & Spa Design, Personal Training and Sports Coaching for children.
An established client of Aspire, we have supported motive8 on their marketing strategy and implementation for many years. In this time, the company has grown impressively, broadening its reach and diversifying its business.
Aspire work in collaboration with motive8 to offer the following services: Group marketing strategy; development of marketing plans for each business division; blog content & social media plans; regular case studies; new partnerships & business development; PR & communications; website development & SEO; brand management and production of marketing collateral.
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