We worked with our long-standing client motive8 from concept to launch and the project took 3 months to complete. The overriding objective was to create a brand new website that integrated motive8’s key services and supported their continued growth plans. Four websites were consolidated into one new super site which brought together motive8’s wealth of knowledge across gym and spa design, wellbeing and fitness and kids coaching.
The team at motive8 were all involved in the project, Nick Sadler motive8 MD was very hands on and the heads of departments and Operations Director were consulted at each key stage of the project.
The primary challenge was that we were combining 4 sites into one so needed to pull a wealth of content together and then to organise it all. In addition to this we created fresh copy for each area of the site. With such a content-fuelled site it was even more important that the website would work effectively across all different devices, from mobile to desktop the finished site is completely responsive.
We chose the never-ending page format to showcase motive8’s commitment to producing great content for their community. We wanted to house this information in order to make historic articles browsable and to give visitors the best access to motive8’s impressive knowledge.
We worked with our chosen designer and a website development team to produce a contemporary website that showcases the motive8 business to the outside world and best connects them with their markets. The project continues as we put into action our SEO and digital marketing strategy to further elevate motive8’s online presence.
Founded in 1998, motive8 started life as a specialist Personal Training Company. In 2015, motive8 is now a multi-faceted health & fitness consultancy operating across three main areas of the industry; Gym & Spa Design, Personal Training and Sports Coaching for children.
An established client of Aspire, we have supported motive8 on their marketing strategy and implementation for many years. In this time, the company has grown impressively, broadening its reach and diversifying its business.
Aspire work in collaboration with motive8 to offer the following services: Group marketing strategy; development of marketing plans for each business division; blog content & social media plans; regular case studies; new partnerships & business development; PR & communications; website development & SEO; brand management and production of marketing collateral.
For more information www.m8group.co.uk