motive8 is an SME with multiple business divisions that all have very different audiences. For a long while one website existed to display all areas of the business. One particular area of the business has expanded rapidly and is dealing with high-end clients. Our challenge was to create a website that positioned the service and company appropriately and celebrated them now being market leaders in their field.
We advised motive8 to create a separate website for each area of the business, so each could address their audiences correctly. Due to a limited budget and the main investment needing to be on one particular area of the business, we managed to re-create websites for the other divisions from the existing wordpress template and then build just one fresh site for the key area – Gym & Spa Design. We engaged a specialist team from the outset – designer, developer, SEO specialist, copy writer, photographer, film maker and very importantly project manager. A big focus was placed on clean design, great photography, show casing high profile case studies and creating a film to really set the company apart from competitors.
The site was carefully mapped out to ensure the user journey is as simple as possible and the site captures sales leads more efficiently. It addresses users by business sector, to ensure the right information is reached within just 1-2 clicks. The project was delivered on-time and budget, 8-weeks from concept to launch. As the digital face of the company, it has taken their appearance to the next level, with stunning photography and a high-impact film. A huge amount of positive feedback has already been reported.
See the new website for yourself, www.m8group.co.uk
Founded in 1998, motive8 started life as a specialist Personal Training Company. In 2015, motive8 is now a multi-faceted health & fitness consultancy operating across three main areas of the industry; Gym & Spa Design, Personal Training and Sports Coaching for children.
An established client of Aspire, we have supported motive8 on their marketing strategy and implementation for many years. In this time, the company has grown impressively, broadening its reach and diversifying its business.
Aspire work in collaboration with motive8 to offer the following services: Group marketing strategy; development of marketing plans for each business division; blog content & social media plans; regular case studies; new partnerships & business development; PR & communications; website development & SEO; brand management and production of marketing collateral.