We manage the marketing plan and budget for motive8 Group, which includes three business divisions; M8 Gym & Spa, M8 Personal Training and M8 Coaching. The Gym & Spa area of the business is the cash cow of the company and therefore a more complex marketing plan is required to achieve business objectives. Ensuring that all activity is on-brand also requires continuous monitoring.
We hold a department marketing meeting each month in which we review and plan marketing activity and share roles and responsibilities. For Personal Training and Coaching emphasis is placed on planning and doing the basics well. We keep a close track of budgets and results for each activity, making changes where poor results were received. We try and get everyone involved in marketing to maximise the impact. For Gym & Spa, we focus more on SEO for the new website. The blog content plan and social media is all geared towards being top of Google for certain keywords. Maintaining a competitive edge for motive8 is paramount.
motive8’s company turnover has increased from 1-3 million over the last 4 years. Staff are now actively involved in the marketing activities taking place within the business. The Directors are more passionate about building a brand and understand the value of doing so as they grow the company. Databases are kept up-to-date, a communications schedule has been implemented both internally and externally. Social media numbers have increased considerably. motive8’s marketing collateral and websites are high-end and fit for purpose.
Founded in 1998, motive8 started life as a specialist Personal Training Company. In 2015, motive8 is now a multi-faceted health & fitness consultancy operating across three main areas of the industry; Gym & Spa Design, Personal Training and Sports Coaching for children.
An established client of Aspire, we have supported motive8 on their marketing strategy and implementation for many years. In this time, the company has grown impressively, broadening its reach and diversifying its business.
Aspire work in collaboration with motive8 to offer the following services: Group marketing strategy; development of marketing plans for each business division; blog content & social media plans; regular case studies; new partnerships & business development; PR & communications; website development & SEO; brand management and production of marketing collateral.