Right On Track
RunThrough have had a tremendous impact in recent years promoting active health in the UK and raising money for various charities along the way by staging events at prestigious locations including Hampton Court Palace and Knebworth House. To promote their latest event, the Queen Elizabeth Olympic Half Marathon, Aspire welcomed a group of running media and key influencers for a training session at the Olympic Park warm-up track. This run out, led by New Levels Coach Lewis Moses and supported by Aspire partners such as On, formed a key part of our activities in highlighting the half marathon and driving online ticket sales.
To kick-off the project, delivering a dynamic, engaging launch event which provided access to experts and immediate takeaways in terms of performance tips and footage proved to be highly successful. A select group of brand partners supported the event, which added value for all attendees. Swiss sportswear brand On brought their latest shoe along for everyone to try-out and Innermost provided recovery shakes to ensure everyone was suitably refuelled. Alongside established media such as Runner’s World, Women’s Running and Coach, a number of prominent running influencers also enjoyed the experience and set about spreading the word to their followers in the wider running community. There was a really good buzz on the night and that was reflected on social media feeds alike.
Having a professional photographer on hand to capture the session and providing the media and influencers with half-marathon training plans and top tips for a faster, more enjoyable event ensured a good selection of post-event media exposure.
With many of the event attendees signing up for the Half Marathon, there was some longevity in the social media coverage too.
For some high-profile running influencers that couldn’t attend the event we offered one-to-one sessions with Lewis, which were very well received.
It proved, once again, that movement really works when you want coverage for events taking place within a busy sporting calendar.
At A Glance – RunThrough with Aspire
- Total reach of social coverage from launch event: 163,552
- Total media reach: 202,976
- x10 pieces of UK media coverage in key titles including Runner’s World, Women’s Running and Coach