My Money Time is a start up business based in France. They appointed Aspire to soft launch their Fitness Rewards app in the UK. This was the first bit of work undertaken and we’re looking forward to the full launch later in 2017.
Our primary objective was to launch the My Money Time app and to build brand awareness in the UK. Through our work we supported the acquisition of 10,000 new UK members in 2016. We worked to differentiate MMT from other reward based sites on the market.
We created a launch press release and identified target media to test and review the app. Through an organised media tour we briefed our top targets face-to-face on behalf of the client. Our focus was weighted to online coverage to enable us to drive people direct to downloading the app through live links. This initial piece of work was carried out over a period of eight weeks.
We secured a spread of coverage in the key specialist media which led to 4000 downloads during the activity period. We achieved our objective of reaching top targets including Runners’ World, Cycling Weekly (online), Running Magazine, Women’s Running and Men’s Running. Our client saw the quickest increase in downloads in the UK market demonstrating the success of our approach of targeting top coverage in the very best places.
Roll on the full launch later this year!
My Money Time, developed by My Money Time, in 2014, was created by Andy Gugenheimer, who heads up several sports specialist companies, and Pierre Duvelleroy, co-founder of njuko.com, an app that manages online race registration, now the market leader in France and other European countries. Njuko handles the registration of over 1,000 events and more than 1 million people.
Both are driven by a love of sports, and they believe that everybody is affected by sports and fitness at different levels and in different ways. My Money Time was created to encourage and reward people for a healthier, more motivated lifestyle.
We are working with My Money Time to soft launch the app in the UK, targeting consumer media. Our aim is to work towards 10,000 registrations in the UK in the short term.
For more info www.mymoneytime.net