This project involved designing and producing a printed magazine for the HotChillee community, promoting all event partners, cross-promoting events and providing readers with exclusive interviews and news.
We acted as Editor In Chief, producing a content and flat plan and coordinating editorial from all contributors. We drafted the copy, sourced imagery and artwork, carried out interviews and proof read prior to print.
The monthly 24-page publication was produced to add value to HotChillee’s events for both partners, sponsors and riders alike. The magazine was used as a sales tool for new commercial partners and a engaging, visual way to celebrate HotChillee’s unique events and their rich and diverse community.
HotChillee performs global marketing, publishing and event management predominantly within cycling. Aspire worked very closely with HotChillee for four years to oversee various marketing activities on HotChillee’s key rides –
Our chief marketing task was sponsorship activation of which accounts included: Adidas, DHL, Skoda, Mavic, Chain Reaction Cycles, Wattbike, Regus, Haribo, Elemis, Science in Sport & MET. We also supported on new business proposals and special projects. PR & Communications strategy for all HotChillee events
For more information www.hotchillee.com