We were tasked with introducing Tribesports to the UK, managing their press office over an 8 month period. We knew if we got the kit in the hands of press and influencers they would be blown away by the quality and affordability.
We worked with Tribesports on a messaging programme to define their focus, identifying the target audience as the ‘everyday pro’ reaching those who love running, pounding the pavement in running gear for real runners.
The team targeted media through a tour, meeting press in person from publications including Short List, Men’s Running, Stylist, Closer, Escapism, Press Association, Health & Fitness and Grazia. We stayed on top of the review programme ensuring we got Tribesports into every group test and feature, securing 43 pieces of coverage – two of which were front covers of Running Fitness. An amazing achievement for a relatively new brand in such a competitive industry.
Tribesports produce running performance wear for the everyday pro. High performance, high quality running clothing to keep the wearer comfortable and free to concentrate on their run.
The world’s leading designers, factories, fabrics and manufacturers ensure they never compromise on quality and the clothing is engineered to keep the wearer feeling cool, looking good and performing their best.
Tribesports was born out of a global community of sportspeople, which remains at the core of everything they do, from consultation on designs through to testing the finished products.
Never compromising on quality, and engineered with performance as the no.1 priority, Tribesports has grown into a recognised global sportswear brand, renowned for quality, value and support of grassroots sport.
For more information www.tribesports.com