Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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Our role was to create an event to introduce X-POLE to the UK health & fitness media. We worked to promote Pole Fitness in a positive light, negating stigma previously associated with this activity. We aimed to gain coverage that credits X-POLE and utilises imagery and video from the event.

We designed an event that would tick multiple boxes for the client. An opportunity for media to try Pole & Aerial Fitness and/or watch demos and interview the ambassadors. Since ambassadors were coming from all over Europe, X-POLE utilised the event to invite their wider community for taster workshops. Press materials were created to give media technical information and also a breakdown of fitness benefits. We brought partners on board to supply product for the goodie bags and also refreshments and snacks on the day – Pop Chips, Bounce Energy Balls, Little Miracles. We invited a targeted media list to secure coverage in the right places.

X-POLE from Aspire PR & Marketing on Vimeo.

“Aspire impressed with their proactive approach and attention to detail. The team got stuck in and their careful planning ensured we achieved a top class event, with great feedback from the media that got involved.” Kash Suntharamoorthy, International Marketing, X-POLE
X-POLE was founded in 2003 to offer a solution to those wishing to practice the art of pole fitness in their own home. Over the last 10 years, X-POLE has been developing and refining the design of the X-POLE sets and now offers the most advanced, secure and innovative poles and stages in the world.
X-POLE has been instrumental in the creation and direction of the pole fitness industry. In 2014 alone, it supplied and sponsored over 85 competitions across the globe, at both regional and national levels.
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