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Swiss Performance brand On launches an all-new high-comfort shoe with a higher profile, for urban adventure and travel.

ZURICH, SWITZERLAND – On, the fastest growing running shoe brand on the planet, rapidly exceeding 7 million worldwide fans, launches the all-new Cloud Hi for urban adventure and travel. The Cloud Hi is at the intersection between urban and outdoor, and the perfect shoe for exploration – whether it’s the urban jungle, outdoor or travel.

The Cloud Hi is based on On’s iconic Cloud silhouette evolved with a higher collar. It fuses athletic performance and technical materials with street-ready style. At the same time, it offers all the technical qualities that are core to On’s award winning shoes such as the patented Cloud technology and Helion™ superfoam.

A protective high profile, padded heel and performance sockliner offer great comfort. The TPU lace loop brings a unique lacing configuration and look to the Cloud Hi. The upper is made of engineered mesh for lightweight, breathable comfort. It features synthetic suede for style that goes anywhere and the carefully crafted Speedboard maximizes energy efficiency for more forward motion. In short: The Cloud Hi is made to embrace your adventurer’s instincts and explore the city on foot.

The Cloud Hi will be launched in four different colourways for both men and women and will be available from October 17th, 2019 on our website and selected retailers. Media assets are available for download here.

UK RRP: £150