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On Launches limited edition Cloud Edge Moon to celebrate the 50th Anniversary of Apollo 11 Landing

Inspired by Neil Armstrong’s lunar boot, the Cloud Edge Moon is stylish, functional, and delivers the sensation of walking on clouds…or rather, the moon

Zurich, Switzerland – This month, Americans celebrate one of the greatest accomplishments known by man– a moment when over 600 million people anxiously watched as Neil Armstrong and Edwin “Buzz” Aldrin Jr. stepped out of Apollo 11 and onto the moon for the first time ever. In commemoration of the 50th anniversary of the moon landing, Swiss performance brand, On, has designed a special sneaker unlike any of their previous performance running shoes.

Launching on July 20th, the Cloud Edge Moon was inspired by the vintage moon boot worn by Neil Armstrong himself. The front and heel Velcro straps are two defining features that closely resemble Armstrong’s lunar footwear. Each pair has a number printed on the front Velcro strap, indicating which shoe of the 999 pairs available worldwide it is. The back strap will display “MISSION MEMBER” with a space for new shoe owners to write their names. The Cloud Edge Moon’s platform is constructed of Zero Gravity Foam®, giving the same “running on clouds” sensation that On is most known for.

Cloud Edge Moon

“While most of our shoes focus on elements that enhance training and performance, the Cloud Edge Moon is all about comfort and design,” said On Co-Founder David Allemann. “We also wanted to pay tribute to the thousands of people who made the Apollo 11 landing possible 50 years ago, especially the two daring astronauts who took on the mission.”

The Cloud Edge Moon retails at £230.00. Only 999 pairs of the limited-edition Cloud Edge Moon will be distributed across the world. On July 16th at 9:32 AM, the anniversary and time of when the rocket left earth, fans will be able to sign up at
on-running.com/moon to be notified when the shoe launches. The shoe will be available to purchase on July 20th at 4:18 PM EST, the exact time the rocket landed on the moon 50 years ago.

Hi-res images of the Cloud Edge Moon can be found here.

About the Cloud Edge series

Before creation comes disruption. Pushing limits, breaking boundaries. The Cloud Edge series is inspired by the pioneers that refuse to accept the status quo. Born of an On icon, the Cloud, these experimental limited editions take comfort and style to the Edge.

On has become a favorite not just among some of the world’s best athletes, but with masters taking their craft to the edge. On wants to support this philosophy by creating a space that shares and inspires creators that push the limits of innovation.

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PRESS CONTACT:

Layla Smith

layla@aspireprmarketing.com

020 8979 9655 / 07855 333 316

Background Information

Who is On?

On is a young Swiss sports company based in Zurich (Switzerland), Portland (Oregon, USA), Yokohama (Japan) and Melbourne (Australia). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearhead this mantra.

On running shoes are winning design and technology distinctions all over the world – most recently the ISPO Product of the Year and Gold Award for the Best Performance Shoes 2017/18. World Champions and elite athletes win constantly in On.

On’s ingenious CloudTec sole is patented worldwide. Seven years after market launch, On is available at more than 4,000 specialist running stores and over 50 countries in Europe, North America, South America and Asia-Pacific.