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Ideal footwear for swift city runs.

Zurich, Switzerland 30 May 2017: The Cloudrush is a light competition shoe featuring the unique On technology: 18 low-profile CloudTec® elements made of Rebound Rubber to spur the wearer on to keep up the pace and maintain an efficient running style that combines performance and comfort perfectly.

The Cloudrush is a genuine specialist shoe for endurance and interval runs. It’s extremely comfortable with its ultra-light skeletal-structure upper, its heel construction with an extra EVA layer and its adaptive inner sock, the shoe fits as if it had been moulded around the foot. The stylish Cloudrush even features smartly-placed reflectors for better night-run visibility. The new On Cloudrush is made for running fast – wherever, whenever.

“The best thing about my Ons is the amazing running sensation they give me,” says On athlete Caroline Steffen. “The light-as-a-feather landing and the powerful take-off just make me less tired. And my whole run feels so much more dynamic.”

This unmistakable sensation, which all On fans enthuse about, is a hallmark of the brand-new Cloudrush, too. With its 5-millimetre heel-toe offset the Cloudrush is very direct, while its individual Cloud elements absorb the landing impact on every stride. The thin Speedboard flexplate permits efficient contact with the ground at fast running pace. And the concept of bandaging the foot at critical points has been incorporated into the new upper’s skeletal-structure design, where multiple bands ensure optimum support with minimum weight.

The Cloudrush is available now priced at £120. With the company’s selective distribution strategy, On shoes are stocked by some 3,000 specialist stores all over the world.

Elite athletes, Olympic medallists and world champions have all won races using On’s unique technology. Wearers of Ons have already graced over 250 international podiums at marathons, triathlons, ultra-distance events, mountain marathons, trail and orienteering runs and track and field meetings.

For more information visit: www.on-running.com

Who Are On?
On is a young Swiss sports company based in Zurich, Portland (Oregon) and Yokohama (Japan). It has one simple mission: make running fun. A team of sports scientists, world-class athletes and designers spearheads this mantra.

On running shoes are winning design and technology distinctions all over the world – most recently the ISPO Product of the Year and Gold Award for the Best Performance Shoes 2017/18. World Champions and elite athletes win constantly in On.

On’s ingenious CloudTec sole is patented worldwide. Seven years after market launch, On is available from round about 3’000 specialist running stores and over 50 countries in Europe, North America, South America and Asia-Pacific.

How does On’s patented CloudTec® system work?
Cushioned landing, firm push-off: that’s the core concept behind the new running shoe by On, the young Swiss-based manufacturer. It’s a radical development: On’s patented technology combines all the benefits of a soft training shoe and a hard and fast competition shoe. Land on the sand, push off from the running track!
The secret to this bold new dual functionality lies in the On’s “Clouds” – hollow pods on the sole of the shoe that stretch back on impact to cushion the landing and then lock to form the solid foundation required for a powerful push-off.

Athletes who have worn Ons and their coaches have reported greater muscle activation, new personal bests and shorter recovery times. These findings are also backed up by scientific research: independent studies by the reputed Federal Institute of Technology in Zurich, Switzerland have confirmed that the patented CloudTec® system substantially reduces athletes’ heart rates and blood lactate levels.

PRESS CONTACT:
To review the new Cloudrush contact:
Vikki McGill vikki@aspireprmarketing.com 07507 842525 / 020 8979 9655