Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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LONDON (10 April 2017): The Private Yogi ( – a brand new, bespoke private yoga service operating across London, has appointed sports and lifestyle PR agency Aspire PR & Marketing to officially launch the brand into media and consumer target arenas this month.

The brainchild of Charlotte Morse and Paul Artiguas and with a mission to honour yoga’s tradition, share knowledge and provide a holistic approach encompassing, mind, body and spirit, The Private Yogi will deliver fully qualified teachers, each with their own yoga style and equipment, across the capital to homes, offices and hotel rooms. With interesting backgrounds in the RAF and long distance running, together the duo has created a service that every yogi is looking for: challenging classes with expert teachers who inspire, motivate and lend life wisdom when and where clients require it.

The one to one ethos that is at the brand’s core ensures a totally tailor-made product that guarantees results-driven personalised attention, guidance and support to meet diverse client needs allowing them to truly reap the physical and mental wellbeing benefits of the exercise. Available on a ‘need’ basis or through four-week dedicated programmes to include nutritional advice, the service is easy to access with a free downloadable App through the App Store or Google Play. Sessions start at just £49 for 60 minutes and four-week programmes start at just £71 per week.

Aspire’s phase I campaign will focus on executing a successful launch that raises awareness and builds profile for The Private Yogi across its target markets. A highly targeted media outreach programme will work to deliver visibility across the spectrum of audiences the brand is seeking to attract – from the city’s high fliers to busy mummies to sporty and health conscious individuals. Activity will include official launch, tailored sell-ins, one-to-one media meetings and interviews and the opportunity for media to experience the offering, along with a strong press office function. Complementing the more traditional media activity, Aspire will also activate an influencer engagement programme to further engage, drive awareness and build bookings.

Commenting on the appointment, Vikki McGill, Aspire’s PR Manager said: “We’re thrilled to have been chosen to represent The Private Yogi at this exciting stage in the brand’s development. As the popularity of yoga continues to rise, we are very much looking forward to delivering a successful communications strategy that drives widespread awareness across target markets to inspire, engage and ultimately drive business and brand growth.”

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Vikki McGill
PR Manager