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Aspire | PR & Marketing services specialising in sport, health & fitness and lifestyle.

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Pro-Cycle, specialists in Cycle, Travel and Event insurance, has appointed Aspire to develop their online presence. With cycling enthusiasts investing more and more money into the sport, specialist insurance cover is increasingly proving its worth. Whether it’s a cyclosportive event or worldwide travel with your bike, Pro-Cycle provides cycle and travel cover for riders and event insurance for organisers.

Stemming from a previous long-term client relationship, Pro-Cycle, formed in 2015, came direct to Aspire as a trusted partner for digital marketing activity. With our proven experience in this field, previously developing a start-up brand into a market leader, Aspire will initially be planning and executing Pro- Cycle’s social media campaigns and then developing their digital marketing plan over the next 12-months.

To kick start the campaign, Aspire has formulated a plan for Twitter to provide Pro-Cycle Insurance with a voice on a social media platform that is hugely popular amongst cyclists. The plan will be to target a mixture of recreational users, clubs and teams, as well as cycling event organisers.

Layla Smith, Founder, Aspire PR & Marketing: “We’re very happy to be working with Pro-Cycle, we already know the relationship will be positive, due to previous work with members of their team.
The company is providing a much needed service to the industry and we’re pleased to be in a position where we can help give Pro-Cycle an audible voice and increase brand awareness.”

Rod Breeze, Founder, Pro-Cycle Insurance: “I have worked with Aspire for over ten years in a number of businesses I have managed. Whenever there has been the need to support the launch of a new venture, they have been first class in raising and developing the brand profile in various new markets and supported the drive for sales growth in short timescales. When the time came to launch our latest venture, Pro-Cycle Insurance, there was no other choice in my mind than to use Aspire to repeat the success of previous business launches and help establish a brand presence. Always proactive, with a strong sales focus – Aspire are a great partner and a joy to work with.”

About Pro-Cycle

Pro-Cycle know how precious your cycles are – their cycle insurance is designed especially for the serious cyclist, triathlete or mountain bike rider. Key features include cover for loss, theft or accidental damage, personal accident, public liability and replacement cycle hire.

Event insurers looking for an economical option for their participants have five different options to choose from to cover the full range of areas needed to be considered.

About Aspire

Aspire PR & Marketing specialises in sport, health & fitness and lifestyle. Highly respected in the industry, they continuously prove their value, working in partnership with their clients to help meet their over-riding objectives. Aspire prides itself on a strategic approach getting the correct messages out to the right audiences. United by a love of sports and fitness the passionate team always go the extra mile to achieve top quality exposure and coverage.