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What happens when an already great relationship heads in a new direction…

Back Story

Supersonic is a new, independent gym and wellbeing concept based in York. Its founders approached Aspire to help them launch into one of the most competitive markets in the UK in April 2019. Having an already successful relationship in place with Supersonic’s creators – Sarah Cleland-Smith and Nick Sadler, co-owners of motive8 – Aspire were delighted to manage the entire marketing and PR launch campaign.

Action Plan

Two of our main objectives were to raise awareness of Supersonic ahead of its launch and to support the acquisition of new members in year one. We analysed the competition and used that intelligence to define the key USP’s for Supersonic as a high-end lifestyle facility. We created the new logo, colour palette, website template and brand identity – reflecting the company ethos and capturing Supersonic’s refreshing approach to wellness.

 ‘Fitness Fest’

For the venue opening we utilised social media, email marketing, PR management and regional press to alert gym-goers, fitness fanatics, business folk and inquisitive newcomers to the culmination of the launch campaign a weekend-long ‘Fitness Fest’. This festival of activities, which Aspire organised, showcased the new Supersonic facility and provided a taste of things to come.

Outcomes

“In the fitness world people want to see great results coming from hard work – and Supersonic certainly saw that thanks to Aspire’s lanch campaign material and management. Aspire helped put in place a launch strategy for the online advertising, sales collateral and supported across all our social channels building an engaging online community.” says Jenny Cromack, Director, Supersonic Fitness.

Alongside print and online media coverage for Supersonic and the ‘Fitness Fest’ – including York Press and York Mix with a combined circulation over 1.5m – Aspire overcame the challenge to clearly differentiate Supersonic from other gyms in York thanks to a design-lead approach.

 “We used great photography across all digital platforms and a strategic social media content campaign,” explains Layla Smith. “We not only emphasised the unique facilities but the whole holistic and wellness theme of Supersonic.”

At A Glance – Supersonic Phase 1

  • Lead Generation Social Advertising Campaign –  CTR 4.5% (average rate 3.42%*)
  • Targeted Facebook/Instagram reach – over 49,500 (generating over 100 facility tour requests)
  • Website unique page views 1st 1/4  – 21,281
  • Fitness Fest – 165 people attended fitness classes, gym sessions and workshops

*Source – Sprout Social

To best see the results of our work, check out the Supersonic website here.