Aspire Active
Aspire Studio

Helping motive8 outperform the competition

Client

motive8

Services

Content Creation
Marketing Strategy
Social Media

Brief

Maintain motive8’s position as the market leading leisure consultancy year after year.

motive8 is one of Aspire’s long-term clients. Our relationship is built on constant motion to develop fresh marketing strategies and tell the motive8 story in new and inspiring ways.

Founded in 1998, motive8 started life as a specialist personal training company. Today it is a multi-faceted leisure consultancy. motive8 is involved in the design, installation, management and maintenance of leisure facilities, as well as delivering fitness services to end-users. They specialise in residential, corporate and student environments.  

motive8 is involved in the design, installation, management and maintenance of leisure facilities, as well as delivering fitness services to end-users. They specialise in residential, corporate and student environments.

Moving motive8 onwards and upwards

Our challenge is to supports motive8’s growth year-on-year and ensure they stay ahead of the competition. To help achieve this Aspire manages the marketing plans and budget for the whole of motive8 Group. Using this fully outsourced support model Aspire can take a fully integrated approach to motive8’s marketing strategy. We co-ordinate activities across business divisions and media channels helping to maximise impact and deliver on corporate goals.  

“Aspire’s development of motive8′s brand and marketing strategy has been invaluable. We’ve achieved great results and are always pleased with their commitment, professionalism and quality. I’d definitely recommend Aspire.”

Nick Sadler
Managing Director, motive8

Working as one team

We work closely with the motive8 team to highlight the qualities, strengths and USPs of the brand.

We take time to understand business objectives at different levels within the company and regularly monitor activity to ensure we stay results and outcome driven.

We develop the brand message through regular monthly strategy meetings with each business division. We also review and adapt marketing plans on an on-going basis to ensure we are delivering on strategic goals.

Aspire offers a range of services to motive8 to translate the strategy into action:

  • content creation for blogs, social media and sales support
  • website development and management
  • social media platform management
  • content strategy including organic SEO
  • paid for lead-generation campaigns including AdWords and media partnerships
  • consumer e-communications planning

Continually delivering results

36%

motive8’s online visibility compared to 5% of the nearest competitor

£2m

increase in motive8’s turnover in 4 years working with Aspire

No.1

in organic search rankings, outperforming the competition month after month

Growing together

Year after year we help motive8 to maintain a competitive edge, from providing regular competitor analysis and optimising website SEO to keeping search rankings high and driving inbound enquiries.

We also look at different ways to capture attention and traffic. We produce creative content in the form of white papers, videos and case studies. These are promoted on motive8’s owned channels and are shared via key industry titles to reach new customers and increase lead generation.

Our successful partnership highlights how companies can grow together by constantly moving, pushing boundaries and staying focused on results.

To see the results of Aspire’s work with motive8 visit m8group.co.uk